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The artist donates £25,000 award winnings to small live spaces

The artist holding Mercury Prize in the North East
Sam Fender received the Mercury Prize last month in Newcastle

The artist has handed over the full amount of his £25k Mercury Prize prize money to the MVT, which works to save the United Kingdom's small concert spaces.

The star was awarded the award on 16 October as his new release the album was declared the best record of the past year.

The musician has decided to give the cash to the MVT, in recognition of the vital role grassroots venues had in his initial steps.

"As an artist wouldn't be doing my current career if it weren't for all the performances I played around the region, and beyond, when I was starting out," said Sam Fender. "These locations are renowned, but they are in difficulty."

Beginning in 2023, more than 150 of these spaces have permanently closed – approximately 16 percent of the total UK scene.

Over the past year, major artists including the band Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its initiatives to help venues survive, by applying a small levy to their ticket prices, which benefits local stages.

Fender also took part, generating over £100k on his 2024 arena tour to help 38 grassroots venues across Britain.

The donation assisted spaces that were confronting potential shutdown due to difficulties arising from floods, fires and bereavements, as well as regulatory hurdles, court cases and noise complaints.

Additional spaces obtained financial assistance in modernizing amenities and technical equipment that directly benefitted artists and fans.

"The concept that funds from concerts in large arenas supports the local stages, where it begins for performers like me, is just common sense," the star has stated.

The band Pulp in concert
The group are among the artists who contributed their award funds to good causes

The musician is not the first artist to give his Mercury Prize funds to worthy causes.

When Pulp earned the prize in the year 1996 for their record the album, vocalist Cocker stated that the band would donate their winnings to the non-profit War Child.

That year, rapper and singer the artist split her bounty among several good causes, like the children's charity and a charity for Sickle Cell.

"And I donated a grand to my local community centre, to their gymnastics program, because I practiced gymnastics when I was younger and they lacked new equipment," the artist told the media.

Previously, the band donated their winnings to the local youth club that developed their act, as well as other grassroots music organisations.

And the 1994 recipients M People gave their winnings to a charity for MS after a friend was diagnosed the disease.

"The victory was sufficient," remarked artist Heather Small. "The cash was the extra but we didn't need the extra, because we had the main prize. So our success impacted somebody else's life."

Last week, the Music Venues Trust revealed it had rescued a couple of small stages in the South East, by bringing them into community ownership.

The first in that area and the second in Bristol were bought under the public acquisition program, which is funded by Arts Council England and supporters who purchase "ownership units" in the venues.

The writer

Jonathan White

A tech journalist with over a decade of experience covering digital transformation and cybersecurity trends across Europe.

WiGlobal Online

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